Wick Hockey
Reels, thumbnails and social content for Hayley Wickenheiser's Wick Hockey.
- Agency
- SWAY
- Lead Designer
- Pranjal Dani
- Project Manager
- Laura Martin
662K+
Reel views, 97 reels
4,039
Followers
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Impressions
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Month-over-month growth
Impressions and month-over-month growth: placeholders, real figures coming. Views and followers: public Instagram counts, Jan 13 2026 to Oct 2026.
Top reels
Reels for @wick_hockey, ranked by views.
Off-season carousel
A seamless panorama carousel: one continuous design, cut into four square slides.
- Format
- Instagram carousel, 1:1 panorama
- Slides
- 4 · 1080 × 1080, one 5400 × 1350 design
- Flow
- Hook, the plan, the app for everyone, then the call to action
- Call to action
- Let's get started · wickhockey.com
Ambassador carousel
An Instagram carousel recruiting young players to share their training. All slides side by side, then as it plays in the feed.
- Format
- Instagram carousel, 4:5
- Slides
- 3 · 1080 × 1350
- Flow
- Hook, the ask and rewards, then an alternate cover
- Call to action
- Swipe to learn more · DM us to get started
Campaigns
Each campaign across Instagram feed, stories, the website and email. Every stat is a placeholder for now.
Giveaway
Maple Leafs vs Rangers ticket giveaway: the entry post, the winner reveal, and a landscape cut for web and email.
IG feed 4:5 · Entry
IG feed 4:5 · Winner
Web / email 3:2 · Winner
Entries
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Reach
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New followers
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Engagement rate
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Stats: placeholders, real figures coming.
Giveaway Stick
A stick signed by Hayley Wickenheiser: entry post, a landscape entry card and the thank-you.
IG feed 4:5 · Entry
Web / email 3:2 · Entry
Web 3:2 · Thank you
Entries
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Reach
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New followers
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Engagement rate
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Stats: placeholders, real figures coming.
Free Trial
Converting live-session viewers and giveaway winners into app trials.
IG feed · Claim
Email hero · Claim
Web / email 3:2 · Winner
Trial sign-ups
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Reach
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Click-through rate
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Conversions
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Stats: placeholders, real figures coming.
Live Graphics
Live training sessions with Hayley and the OWHA partnership, cut for every placement.
IG story 9:16
IG feed 4:5
Web / YouTube 16:9 · Monthly live
Web banner · OWHA
Live viewers
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Reach
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Comments
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New followers
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Stats: placeholders, real figures coming.
Web Banner
The catalog hero banner on wickhockey.com, pushing the 7-day free trial.
Banner clicks
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Impressions
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Click-through rate
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Trial sign-ups
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Stats: placeholders, real figures coming.
Email Heros
Hero images for the OWHA partnership and live-session emails. Swipe or use the arrows.
Open rate
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Click-through rate
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Claims
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Unsubscribes
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Stats: placeholders, real figures coming.
Ambassador Program
Recruiting players to share their training.
Applications
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Reach
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New followers
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Reels shared
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Course thumbnails
Thumbnails live across wickhockey.com: the homepage, the catalog, category pages and video pages. Swipe or use the arrows.
