Green Books
Websites, emails and ads for Green Books, the golf green-reading guides, from GolfLogix to Bushnell Golf, made with SWAY.
- Agency
- SWAY
- Lead Designer
- Pranjal Dani
- Project Manager
- Zac Faveri
Overview
Green Books are printed green-reading and yardage guides for golf courses. They started at GolfLogix and are now owned and run by Bushnell Golf. With SWAY, I designed the Green Books website through several versions, from the first hero loops to the 2026 Bushnell Golf site, along with the emails and ads that sold the books.
Brand identity by Natalie Haller.
Website
Every version of the Green Books website, newest first. Scroll inside the homepage frames to explore.
2026 Bushnell Golf · Green Books homepage
At a glance
Greens mapped
216K+
Website versions
4
Owners
2
Years, 2022–2026
5
Greens mapped: greenbooks.com, Oct 2026
2025–2022 GolfLogix · Website hero loops, newest to oldest
Emails
Green Books emails across GolfLogix, the move to Bushnell Golf and the Bushnell launch, newest first. Shown at full length.
2026 Bushnell Golf · Green Book launch and lifecycle emails
2026 Transition · Green Books moves from GolfLogix to Bushnell Golf
2025–26 GolfLogix · Leather cover sale
2025 GolfLogix · Fall 50% off sale emails
2023 GolfLogix · Green Books email flow
Email performance
Open rate
35–42%
Click rate
4%
Emails designed
17
Real count of emails shown on this page
Video ads
Animated paid social ads, newest first.
2025 GolfLogix · Ryder Cup and Fall sale
2024–2023 GolfLogix · Presidents Cup, British Open, flash sale, Fathers Day
2023 GolfLogix · Course-specific, See the Break, sportsbook-style, flip ads
2023–2022 GolfLogix · Flip ads, holiday buy one get one, 25% off
2021 GolfLogix · Green Book in use, social video
Static ads
Static social ads and animated display banners, newest first.
2023–2022 GolfLogix · Green Books 2.0 launch, holiday sale, Golf.com display banners
Ad performance
CTR
1.3%
ROAS
3.5×
Cost per purchase, $30 product
$12
Ads made
23
Real count: 18 video + 5 static ads shown
