Bushnell Golf App
Brand guideline document, email design system, lifecycle emails, App Store tiles, loading screens and upgrade video for the Bushnell Golf app, made with SWAY.
- Agency
- SWAY
- Lead Designer
- Pranjal Dani
- Project Manager
- Zac Faveri
Overview
Work for the Bushnell Golf app, done with SWAY around the app's 3.0 redesign: a brand guideline document for Bushnell's existing brand, the email design system and the emails built from it, App Store tiles, in-app loading screens and the upgrade video.
Brand guideline
A guideline document for Bushnell's existing brand, shared with the partner agencies working with Bushnell Golf so their work stays consistent. The brand itself is Bushnell's.
Upgrade video
The in-app video that walks through the Bushnell Golf Plus features.
App Store tiles and loading screens
The App Store tiles, then the loading screens shown while a course loads. Scroll sideways.
App Store
App Store rating
4.8★
Ratings, US store
29K
All-new app, Mar 2026
v3.0
Chart, Sports
#185
“I have been using the Bushnell Golf GPS app for years and the recent redesign is seriously impressive.”
Putts for Dough, App Store review, Apr 2026
Source: App Store (US), Oct 2026
Email design system
Built for the Email Love plugin and exported to Klaviyo. 640px emails, a 600px content column, an 8px grid, Arial standing in for the brand fonts, and colour tokens named by role.
Components
Email campaigns
2026 app and holiday campaign designs, built from the system's modules. Swipe or use the arrows to browse; open any email to read it in full.
Lifecycle flows
Automated flows for new, active, inactive and Plus members. Swipe or use the arrows to browse; open any email to read it in full.
Onboarding flow · 7 emails, 2 shown
Active player flow · 7 emails, 2 shown
Inactive user flow · 6 emails, 2 shown
Premium user flow · 4 emails, 2 shown
