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Desi Bow Co

Identity for a family-made hair accessory brand.

Agency
Studio.Designerd
Desi Bow Co logo in white over a red bow worn at a temple pond
Services
Identity
Client
Desi Bow Co
Location
Canada
Year
—

Info

Desi Bow Co makes handmade bows and bands from fabrics that celebrate South Asian heritage. The identity pairs a high-contrast serif wordmark, with a small bow over the O, with deep teal, maroon, and gold.

The kit covers a stacked and a horizontal logo, a bow icon, a five-colour palette, two typefaces, gold and white pattern textures, and a packaging illustration.

Identity

Desi Bow Co stacked logo cycling through gold on teal, cream on maroon, teal on cream, and cream on teal
Logo
Desi Bow Co color palette: Teal, Maroon, Orange, Cream, Gold
Colors
Desi Bow Co typography board: Higuen Serif and Montserrat
Typography

Moodboard

Desi Bow Co moodboard: the packaging illustration, a bow worn, a bow on display, Higuen Serif, the bow icon, the wordmark drawn with anchor points and a gold pattern on maroon

Photography

Selected photography from Instagram.

Green brocade Desi Bow Co bow worn in the hair
Red Desi Bow Co bow worn beside a temple pond
Light-blue Desi Bow Co bow, product shot

Supporting Assets

Desi Bow Co horizontal logo as a gold foil mockup on cream
Foil logo
Desi Bow Co brand sheet with logos, colours, fonts, and textures
Brand sheet
Six Desi Bow Co pattern textures in gold and white
Pattern textures

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